Sunday, October 31, 2010

Diapers, listen up.

The following is not a joke. I actually am being serious.

Listen up anyone that happens to work for a company that might market, produce, design, or do anything with diapers. (i.e. my sister n law Leah). This blog is for you, so grab a cup of coffee, pen and pad, and open start designing that corner office you've always wanted because the idea I'm going to give you to present to your boss will surely end with you being promoted to vice president of the company.

I just finished changing my daughter's diaper, an event that I've become numb too, so much that I haven't had this thought until nearly 5 months in. On the front of these diapers there are printed images such as Mickey and Minnie, Winnie the Pooh, and Tiger too. Why? Honestly why? Don't give me the scripted answer "because kids love them". They are pooping on them. Kids don't see these images EVER. When they are old enough for pull ups and can recognize them, then disregard this blog, but for the other 20 month and younger demographic it serves zero purpose. So why not put something useful on there? Dare I say something interesting be printed for those that will see it. Let me tell you what I think would be perfect for the diaper printing bonanza that will be sweeping the nation soon. Target some audiences, follow me.

Oprah brand: Tell me Oprah isn't the voice of most mothers. Tell me Oprah doesn't love herself more than anything. She has the O mag, why not the O poopers. As much as mom's love hearing what Oprah has to say, why not have the diapers give you great Oprah Show moments like, 1988 Oprah walks into the studio starting her new season in skinny jeans toting a wagon full of 67 lbs. of fat.

Dad's that like sports: Diapers that have facts from various sport almanacs. I would love to be changing a poopy diaper but find out that the yankees have 26 world titles, more than any other sport team.

Mom's that like pop culture: Let's say you're one of those mom's that loves to read US Weekly. Why shouldn't that pee filled diaper tell you one of the 21 facts about Sex and the City. 1) Sarah Jessica Parker was once in a production of the Sound of Music.

History buffs like myself: Why shouldn't that poop dumpster tell me that Georgia was the only colony to not send a representative to the first Continental Congress, because they feared an attack from the Native Americans and wanted Britain's help.

want me to stop? do you catch my drift? I'll keep going.

Quotable: What about you people that absolutely love quotes? Changing diapers can be extremely frustrating, sometimes gross. Why shouldn't that moment be saved with a quote from Jess Jackson "Your children need your presence more than your presents".

Laughable: How about diapers that give you something laugh about, like, Politicians are like diapers, they need changed often, and for the same reason.

I could honestly give you topics forever. it's silly this hasn't been done before. You might say "whats the point?" The point is that it gives you something that maybe once every 5 diapers makes you stop and say "huh, no kidding" Right now I could change 354 diapers and never stop and say huh, unless it's because my kid just pooped on me. I would buy diapers that had fun facts every time.

2 comments:

Anonymous said...

Thought leadership- I like it. I'll make sure to pass it on... my only question is around pricing... would you be willing to pay 3x as much for a pack of diapers? Because that is my cost estimate on custom printing every diaper in a pack.

I've long thought printed toilet paper was the way to go. C'mon. Read a story while you go. Put a comic strip on there. Uncle Johns' bathroom reader facts directly on your roll.

tyler said...

along the same lines...

http://prttyshttydesign.blogspot.com/2010/02/nature-babycare-and-pampers-diapers.html